West Ham Vice Chairman Karren Brady has been speaking at the Hammers new Reservation Centre in the Westfield Shopping Centre complex today outlining the ambitions of the club.

“To become a top-six Premier League club regularly competing in European competition,” Brady said.

“We have worked hard to pay down our debts and, going forward, unlike other clubs who want to pay out dividends, this is an opportunity to put ever single pound we make into producing a team worthy of playing in this new stadium.”

“The first year in the Olympic Stadium is going to be the most exciting in the history of the club.”

“We have priced seats so that we can sell out, from the most expensive executive seats to the cheapest. We are confident we can fill the stadium with that pricing policy, and because of the quality that has gone into the executive areas, there will be some seats sold at the very top end of the price range which will in part fund the price of general admission.”

On the subject of a possible ground share Brady said

“We possibly could but no-one’s asked permission and we’d probably say no depending on who it is, if you get my drift,”