West Ham will wear a lion rampant on their shirt next season after the club signed their new sleeve sponsor.
The logo of Basset & Gold, a financial services firm in London, will feature on the left sleeve of the first team, academy and PL2 players. Basset & Gold will also become West Ham’s eSports partner.
A Basset & Gold spokesperson added: ‘We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium.’
Basset & Gold are a leading financial services firm based in the heart of the City of London, offering investors fixed income returns that are generated by providing financing to marketplace lending platforms and UK based businesses.
that is lovely.
and I care about as much as I didn’t really care last season (with the slightly crappy previous sponsor logo).
Looks like we are adopting the Aston villa badge as well as there colours????
Millwall fans will be happy!
aston villa? or chelsea or milwall, or england? or kent cricket club? doesnt bother me, just means we now own all those other clubs. maybe we can steal their supporters too. i like the team with the lion on their shirt, what are they called? west ham son, west ham.
It was three West Ham Players ( three lions ) that were more than just a bit involved in winning the World Cup in 66 ;;;; so why not ? . England needed some West Ham blood in Russia but they weren’t there .