£34m spent …now Allardyce MUST deliver


MorganFor a man who was apparently only getting lukewarm backing to remain as West Ham United’s manager in the summer Sam Allardyce ain’t done bad has he?

Those end of season boardroom  reviews almost seem a lapse of memory now.

He has brought in nine new players with the owners spending around £34m (gross) in the window (£31m net). They have gone to the very edge of their limits.

And make no mistake – with the exception of Mauro Zarate, these are Allardyce players from Alex Song to Diego Poyet and all stops in between this is his squad.

The cries for his head have never been louder after three home defeats and a record that boasts only four wins from the last fourteen.

But regardless of that, David Gold and David Sullivan have kept faith with a man who under different employers would surely have been history months ago.

However, if anything, the pressure is now heavier than ever on Allardyce. This has to work and I would suggest quickly.

In West Ham terms a spend of £34 million is VERY BIG and surpasses anything of recent seasons by the thick end of £10 million – the price of his failure, if that’s how it turns out, HAS to be his head!

It has – or should – have taken the heat of DS and DG who having decided to stick by him, now have their hands 100 per cent on the driving wheel. 

He has to deliver!

We all want the team to start winning and winning with real style. If it doesn’t happen the air will go bluer than it ever has done before over Upton Park…and quite right too.

In the meantime bring on Hull and let’s seriously attack them, beat them and start a climb towards the top!

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon


  • wolfie says:

    Spot on! Allardyce now has a squad with many players who play for their country. He has absolutely NO excuse for not getting results. Unfortunately, part of me WANTS him to fail, which is most upsetting.

  • sibbo says:

    he couldn’t deliver a newspaper

  • firefigterx says:

    Personally I very impressed with this transfer window and i do agree with what’s been said about the squad. My only worry is that for all the money spent we have a dearth of midfielders
    But i worry no money was spent on a class centre half. were still short at the back.
    But all power to the board they have put their money where there mouth is.Hope its only onwards and upwards… COUIs

  • Hammerman6 says:

    34 million is an unbelievable amount of money for players he has bought. Zarate excepted as not Allardyce’s chosen son. I genuinely believe Valencia is about 5 times overpriced…. I hope I am wrong but promotion to the first team for young Lee was a far better bet, and very much cheaper. Valencia looks worse than Maiga to me, frail, lacks height and will be too easily brushed off the ball, an extremely poor acquisition. On the other new faces, Creswell is no better than George McCartney, and with the exception of Kouyate who I have great expectations, the remainder are players that have either been regarded as surplus to requirements or have fallen out with their previous club coaches……!! No for me far too much spent on far too little.

  • rugbyirons says:

    This is the first time I have disagreed with you.it is not Sam’s purchases ,that has been stated and is clearly not the case.he can’t cope with quality or flair and despite the main ney we are still in big trouble with him in charge as he doesn’t know what he is doing,saints and sheff utd showed this.

  • Phil1964 says:

    Fair play to the owners, a good transfer window. I worry about the effect on the morale of the players though, having to play the dreary, sterile, unimaginative, tedious, ineffective Allardyce method, knowing that the fans are genuinely distressed – both by the poor results and the style of play. This will be made so much worse by the knowledge that they are skilled professionals, who could do so much better, and it could easily result in a vicious spiral towards relegation. We may have already seen the beginning of it last weekend. If there is a god of football, please let him give Gold and Sullivan the strength to get rid of Alllardyce soon – before the damage is irreparable.

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