78% of fans reject West Ham shirt pricing strategy


image1 (4)Over forty per cent of West Ham supporters think that price is the most important factor when buying a West Ham replica shirt and have no qualms about putting money in the pockets of Newcastle United owner Mike Ashley. A further 38% of fans believe football replica shirts are a rip-off and never buy them anyway.

Earlier this week we revealed Ashley’s Sports Direct chain was selling the new West Ham away shirt for ten pounds cheaper in his stores including the Westfield shopping centre in Stratford, a stone’s throw away from the new club store.

The remaining 21% of fans said they would buy from the club store at the more expensive price because more money went to the club.

The poll was completed by 1,135 supporters which makes it statistically accurate.

The full results are: 462 (40.7%) would buy their shirts from the cheapest source, 242 (21.42%) are happy buying from the club at the recommended retail price of £55 and 431 (37.95%) believe shirts are a rip-off and never buy them anyway.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called A Blogger on a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter


  • bubs says:

    Depends on your finances,some fans with many young kids can’t afford to pay the higher price,
    There will be rip offs in markets for a lot less then sports direct,and probably better quality then some ot the real ones,

  • USHammer says:

    Can’t say I’m impressed that they put the metal security thing right through the club badge. I’ll give them a tenner for it.

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