All change for London Stadium | Beer deal means old favourites gone for good

Brewdog became the London Stadium Beer partner at the beginning of the season, replacing a four-year deal with Heineken

The new four-year deal is estimated to be worth £250,000 to the owners of the London Stadium.

Out goes beers and ciders like Cruzcampo, Amstel, Birra Moretti, Inch’s and  Strongbow and in comes  Brewdog Lost lager, cold beer, Stowfold press, Wingman, Black Heart, Hazy Jane and Punk IPA.

New pricing in line with 2013 agreement:

Last season, the cheapest pint of beer (Amstel) cost £6.48 per pint, which has reduced by three pence to £6.45 this season for a pint of Cold Beer.

A pint of cider cost £6.85 per pint last season, which increased by ten pence to £6.95 per pint this season.

A glass of red wine, which cost £7.20 last season, increases by 30 pence to £7.50 this season.

The London Stadium offer a pre-match pint deal of £4.50 per pint available up to 45 minutes before kick-off

The London comparable club clause written into the 2103 London Stadium agreement between West Ham and London Legacy Development Corporation (LLDC) states the price of food and drink should not exceed the average of Spurs, Chelsea and Arsenal.

The average price for a pint of beer across the three London comparable clubs last season was £6.53, which is eight pence above the £6.45 now charged at the London Stadium.