The story that the Hammers loyalist is being lined up for a move to the west midlands was firmed up by a member of the local press corps to ClaretandHugh a few minutes ago.
We were told the club had sent out a text message to all journalists covering the club revealing their interest in the two players.
Cole would be a typical target for new boss Tony Pulis who like Sam Allardyce usually plays a big target man in his team.
But with Andy Carroll suffering a minor problem – believed to be ankle related – it may be a surprise if the Irons allow Cole to move on.
But if that turns out to be the case the Hammers will be looking for at least £1 million for the Upton Park veteran.
There appears to be real interest from the Baggies with our source revealing: “West Brom have sent a text to the media lads saying they are interested in Cole and also in Fletcher. They added that it looked as though everybody was in for a very long night though.”
The Manchester United midfielder”s move to Upton Park broke down over the weekend with the sides being unable to agree terms.