By Sean Whetstone
In recent days a number of Season Ticket Holders have told me they do not plan to renew their season ticket next season.
The reasoning is that they can’t bear to watch the “rubbish football” and that they believe if enough season ticket holders do not renew, the club will be forced to sack Sam Allardyce.
Sadly, this is far from the truth as the season ticket revenue is now a fraction of our turnover which is expected to top over £115m this season.
Total ticket sales accounted for £18m in 2012/2013 but the majority of that comes from general sale, leaving around £9m from season ticket holders.
TV income will add around £75m this season which dwarfs the amount from match going punters.
A source close to West Ham told Claret and Hugh exclusively today that the club can actually make more money from selling seats on general sale match by match assuming they can find people to fill them of course.
Although the source did admit the club would still prefer season ticket holders renewed.
A non-renewal revolt by 2,000 season ticket holders might cost the club around £1m but if you sell the majority of those same seats match by match it could actually bring in up to £1.5m for those same seats.
If you believe your non renewal will force action from the chairman I am afraid it may fall on deaf ears from a purely financial point of view