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Brady nails it and Premier League needs to pay attention

Karren Brady has nailed it in her latest column. It’s hard to disagree with a word.

The realities of the situation facing us are crystal clear by now and in fairness she has covered the most significant points admirably.

Her column in The Sun has been a subject of constant controversy over months but today she has come up with a piece which every member of the Premier League’s ruling body needs to read and take very much to heart.

After welcoming the new chair Gary Hoffman she launches into a piercing discussion on where we could be headed over the next few months which doesn’t merely involve football but the day to day lives of every one of us.

At a West Ham level she makes a big point about Mark Noble’s known attitude to the fans and sends an indirect warning to Uefa on the resumption of European football – a subject ignored by the Premier League thus far..

She declares: “Covid-19 has changed the world — and for some just surviving without games and no income is the only immediate goal.

The first new normal we have to accept is that there will be more Government intervention in every aspect of our livesO n a basic level, they tell us to stay in, so we stay in!

But the Government is also intervening in almost every type of business in our country right now.

For the Premier League this means it will be the Government, and not the PL shareholders, who will have the biggest say on when we can play matches again.

It will also be when they think the police and medical services can cope. They will also tell us when we can have testing for our players.

So having a relationship based on trust with the Government will be vital in our new normal. Then there will be another new normal, which comes in the shape of social distancing.

On the basis that we can’t currently sit down in a deserted park to rest for five minutes after our daily one-hour exercise, when will we be able to sit next to 59,999 other people at West Ham to watch a match?

How will we get to away games and abide by social-distancing rules — will it be one player per coach? Will everyone have to drive themselves?

And what about games overseas — with likely border restrictions and health risks of travelling, when can those games recommence?

Plus what will it be like for the players to play in front of empty stadiums?

My captain, Mark Noble, says repeatedly that the West Ham supporters are his 12th man. But when can that 12th man return to get behind their team?”


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About Hugh5outhon1895

Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!" Follow on Twitter @hughsouthon

3 comments on “Brady nails it and Premier League needs to pay attention

  1. Agreed

  2. She makes very valid points on this subject & it’s hard to disagree this time!

  3. Absolutely agree with Her , as I did on day one . The issue is NOT AVOIDING RELEGATION
    It’s avoiding DEATH end of .

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