Brady’s bombshell muddies the water!


BradyVice chairman Karren Brady’s intervention in the thorny Sam Allardyce debate is concentrating minds in the Hammers boardroom.

The outspoken Lady Brady of Knightsbridge made in clear in her Sun column last week that she was a big Sam supporter and would be fighting his corner at the end of the season review meeting.

And with the board still compiling a list of possible replacements nobody is in the mood to have a massive punch up!

The final ten games, however, remain utterly crucial and although there has been no slowing in the drawing up of a managerial shortlist, the vice chairman’s remarks have resonated in the Boleyn corridors of power.

Brady had written: ““Dinner with a bookmaker, he would hate that term, probably prefer statistic entrepreneur!

“Anyway, he tells me he is currently working out odds on the end-of-season managerial roundabout. His lowest odds are Steve Bruce moving to Fulham (or slightly longer to Wigan), Steve McClaren to Newcastle and another high-profile manager to Sunderland.

I have no idea at all about all this. Except I suspect the boss moving to Sunderland won’t happen, especially if I have something to do with it!”

We were told exclusively this morning: “Her column raised some eyebrows among important players particularly as it was so public.

“The club do fancy Marcelo Bielsa but there are risks attached and the owners aren’t normally seen as risk takers.

“A huge amount rests on the last ten games and as has always been the case, finding a suitable replacement. The big variable in the situation is whether Sam Allardyce decides he’s had enough. That os more than possible”

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon


  • whambam says:

    Shame about Ian Holloway losing his job

  • Roman says:

    Who cares if Sam has had enough.WE the long suffering fans have had more than enough. Allardyce was paid to do a job which he has done.Now he cannot take us further for whatever reason.Thanks for the memories and goodbye Sam.

  • jaybs says:

    Brady’s Sun newspaper column is a complete joke! all the Premiership Chairmen she has lunches with, she may like the media attention but it does not do Our Club any good it makes us look so unprofessional. Not sure that this gutter press newspaper is the right place to be announcing as far as she is concerned he will not be leaving.

    I have so much Respect for David Sullivan, I feel a lot of the success we had with signings this season was down to him, but he bottled it at the end of last season when it was clear that Sam had problems, yes he did listen to the owners and changed at the start of the season and we looked a played well, but to accommodate the return of Nolan and Carroll after injury we had to go back to our old style. Despite being 10th in the Premiership Sam has constantly made bad choices since Christmas with his line ups, his use of substitutes and to be honest his lack of interest.

    Sam says he can take his no further, then it is time for him to go at the end of the season, and he can gladly take a few of his Favourite Boys with him, if Karen needs to go with him so be it! lol

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