Whispers

“Brucie Bonus” | West Ham Set For Transfer Windfall

Image for “Brucie Bonus” | West Ham Set For Transfer Windfall

Udinese have made an offer to Sunderland for former West Ham midfielder Pierre Ekwah.

The news was broken by transfer expert Fabrizio Romano earlier this evening via his social media account.

West Ham signed Ekwah from Chelsea’s academy in July 2021 for a fee of £1.4 million. The Frenchman failed to make a breakthrough at the London Stadium and was subsequently sold to the Black Cats for a cut-price £350k in January 2023.

As part of the transfer, the Hammers inserted a sell-on clause which would net West Ham between 25% and 35% of any future transfer fee.

The Italian Serie A club has approached Sunderland for a permanent transfer of the 22-year-old, who still has three years left on his existing contract. Sunderland, are insulated by Ekwah’s lengthy contract and are not compelled to sell and can demand a higher price. However, Sunderland’s asking price will be affected by the Hammers’ sell-on clause and adjusted accordingly.

Share this article

Kris Gonzo (commonly known to the West Ham community as Gonzo) is the co-founder of Hammers Chat (established 2014) and the lead video content creator and columnist for Claret and Hugh.

With over a decade of professional sports media experience, he is a frequent West Ham United analyst and contributor for Sky Sports News, BBC Football Focus, and BBC Radio 5 Live. He previously served as an official video and content creator for West Ham United FC during the club's tenure at Upton Park and featured in the official documentary commemorating the historic final game at the Boleyn Ground.

A lifelong Hammer since the legendary 10-0 victory over Bury, when he isn't providing daily match analysis on the Hammers Chat YouTube Channel or broadcasting on X (@GONZObignose), he can be found walking his dog and restoring classic pinball machines.

9 comments

  • Macephtopheles says:

    Ah, yes! What a “Brucie Bonus” that is!

    Pay £1.4m to sign him. Lose almost £1.1m on selling him and then can make up to 35% of any profit involved in a sale of the player.

    Like seriously, it’s not great. I mean say he’s sold for £3m. That means West Ham are due proceeds of £2.65m of that. 35% is £927,500. So still a loss.

    Even looking at a £6m transfer we’d be entitled to slightly north of £1.975m and considering the initial loss in sale it’s working out at less than a million being added to West Ham’s kitty. And I doubt the fee will be approaching those figures.

    Absolute nonsense article.

  • Mark says:

    How can It be a bonus went West Ham have lost a million pounds on him already

  • Daethblow says:

    Sunderland was a great move for him. I thought he was a very talented player and just needed regular football.
    Sunderland fans would need to tell us how well he’s done, but he’s a great guy and I wish him all the best.

  • Deej says:

    Sell-on clauses are overwhelmingly for a percentage of profit, not the total fee.

  • Pat Mcilduff says:

    Why would we want to sell one of our prized assets, no need to sell anybody

Comments are closed.