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Change for West Ham’s Umbro Deal | New Shirt – Front Sponsors

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Sources in the shirt manufacturing industry have suggested Castore have won the tender to be West Ham’s new technical partner when the current deal with Umbro expires.

However, the ‘Umbro’ banner is likely to continue on West Ham shirts after Castore signed a sub-licensing deal with Umbro last year.

Two names have been mentioned as possible front of shirt sponsors for the new shirt deal.  One is Amazon Prime, and the other is Foot Locker.

Amazon Prime have previously sponsored River Plate in Argentina: League two club Stevenage FC had a deal with Prime Gaming between 2021 and 2023.

Footlocker are the official marketing partner of NBA but rumoured to be keen to get into the Premier League.

West Ham shareholder Daniel Kretinksy owns around 10% of Footlocker through his investment company although he sold some of stock in August last year.

The Premier League will start a voluntary ban of all Gambling front of shirt sponsorship coming in from the 2026-27 season.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called Moore Than Just a Podcast A Blogger on West Ham Till I die a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter

6 comments

  • Q says:

    You would think Footlocker would sponsor Newcastle looking at their logo. Amazon prime please. At least I use their product.

  • John smktb says:

    Castore is a rubbish make, shirts literally falling apart …

  • Mr T R says:

    The Umbro kits have always been hit and miss. The last Boleyn kit was very good and this season’s is their best ever. Castore shirts are OK.

    Just as long as we don’t have to have an ugly Hummel or the incredibly boring Nike

  • David says:

    I’d like to see an Adidas kit again.

    • Mr T R says:

      When Adidas was good, it was really good. The 1980-82, 1982-84 and 2013-14 kits were excellent. I didn’t care for the others at all.

  • Jaybs says:

    I think the standards of Umbro, have really dipped! Adidas & Castore much Higher! knowing the background of the two young Wirral entrepreneurs who launched Castore, I had not heard about the Umbro link?

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