Digital flags could be introduced at the London Stadium

FlagsLondon Stadium owners are set to transform the upper tier over the summer by installing a new continuous LED banner advertising screen across the gaps between the lower and upper tiers including the concrete areas next to the giant screens where supporters flags hang including the huge Claret and Hugh flag.

Karren Brady bought a new London Stadium flag policy in after an initial meeting with bloggers including Claret and Hugh to encourage as many supporters flags as possible to fill up the stadium.

At a recent bloggers meeting with Mrs Brady, she confirmed her commitment to flags2keeping the flags and said the club was exploring where the flags will be relocated for next season after the LED screens are installed and a new naming rights partner.

Options could be limited with the seat coverings over the 6,000 unused seats the most obvious area but that would reduce their visual impact as it would mean they would be tucked away at the back of the stadium.

Another option could be to lay them out on the new Claret carpet which will surround the pitch next season but that may bring heath and safety challenges.

Operators London Stadium 185 say they are open to the idea of displaying digital flags on the new advertising LED ribbon in the middle tier. Manchester City installed flags3the same technology at the Etihad stadium in 2014 banning supporters flags in the middle tier, as a compromise the club run a competition for supporters to design digital flags to be displayed along the length of the LED advertising banner. Whether West Ham will follow suit remains unclear but Claret and Hugh have been assured that all options will be considered to improve the West Ham look and feel of the London Stadium. A senior club source told us “We do NOT want to lose the flags that’s for sure.”


Below is how the digital flags look in action at the Etihad  Stadium




About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

10 comments on “Digital flags could be introduced at the London Stadium

  1. how dreadful,
    all they need is digital fans to take up the empty seats.
    Come on Sean, use your contacts at the club to tell them this is a god awful idea

    • How about watching whats on the pitch instead of some stupid digital flags Nige.You really do worry or moan too much about total ******** sometimes 😂😂

    • I am actually with Nigel on this one (although not the digital fans) it looks sanitised, part of the magic of flags is there different appearance, they personalise a place where digital depersonalises, whoever remembers a digital display ? Looks awful at the Etihad by all means install it for pop events just switch it off for the football and drape the real flags over it. Why should the tax payer fork out more money for another flawed design aspect ?

      • Lol well you & Nige watch the digital flags & i will stick to watching the football 32 😁

        • I won’t be watching them mate can’t stand all that cheapo looking but expensive lighting 😀

  2. What a great idea to fill those empty seats Nigel, Digital screens to represent the season ticket holders who couldn’t make the game. I will pass on your idea to my senior contacts in the club but I will make sure you get the credit Nige.

  3. Wait for it, wait for it……………
    And your digital flag, should you want one. Will come at the cost of just £500 (or something at a similar costing).
    SMALL PRINT:per season.
    When will the club stop milking every last quid from its loyal fans? See the 1 year anniversary of the Boleyn ground closing has sparked shirt sells again price £49.99. Current shirt £25.
    I started the group ‘Name a stand BILLY BONDS now!’ On Facebook. Due to my facebook name being Honour Billy BONDS facebook took me off as it wasnt my real name.
    I looked at buying a flag to promote the group and Either BILLY BONDS STAND or a statue or any other honour which puts bill along side the likes of Bobby Moore and Sir Trevor Brooking. £500 for a good big one. No point now cheers whufc.

  4. The truth is that West Ham Can’t name another stand. It is not in their contract and the namings rights of the remaining two stands are reserved for the stadium owners. It’s a non-starter I am afraid.

    There is something big planned for Billy Bonds in the future at the Stadium but it can’t be revealed at this time in case it doesn’t come off. Watch this space though as Claret and Hugh will bring you the news first if it happens.

  5. The group started at a time when we didnt know about the two stands rule only. But carried on as if you aim low you end up with a shirt that even the french person got. It needs to be big and i hope it comes off ASAP. THANKS for that info. Massive Statue at the end of BILLY BONDS WAY PLEASE

  6. Name the urinals after him and then we can all say we’re just going for a ‘Billy Whizz’ – it doesn’t take much to amuse me!

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