David Sullivan has warned that ‘flashing the cash’ isn’t going to help big clubs win back their elite Premier League standings next season.
And instead – taking a dig at Manchester United – he said: “They might buy a pile of players that make them worse. Look at Man United, two years in a row they have spent a fortune and either only got into fourth or didn’t make it at all.”
Speaking to The Mirror’s Darren Lewis he said: “It’s possible that next year will be the same as this year, that the order has changed for ever.
“There is more money lower down. You’ve got Stoke taking an £18million player (Giannelli Imbula). You’ve got West Brom taking £12m players (Salomon Rondon).”
He also believes the ‘London Factor’ will play a huge factor in the market adding: “With 60-70 per cent of players, it is a major advantage.
We know about clubs up north signing players and telling them, ‘We’re only an hour from London’ — but they leave out the fact that that’s [if you travel] by private jet or helicopter!”
Sullivan admits he’s delighted with Claudio Ranieri’s success at Leicester and not necessarily for the club’s sake adding: “It takes the pressure off us!
“If they weren’t there, we’d be the sole topic of conversation: ‘Are West Ham going to make top four? Will they do it?’
“So it really pleases me that we are slipping through under the Leicester umbrella.”
“Fourth for us would be beyond our wildest dreams. I’m glad City have got [their Champions League quarter-final against Paris Saint-Germain] as a distraction. We have the FA Cup, but it is not two legs.”