David Sullivan is “disappointed” that West Ham supporters are involved in  reports of unacceptable behaviour from a small group of individuals.

Speaking to the club website he said: “I should make clear from the outset that I absolutely reject and condemn discrimination in whatever form it takes.

“Prior to Sunday’s game at Spurs, David Gold and I emailed every supporter who had bought a ticket to remind them of our stance, so we were naturally disappointed to see the earlier this week reports of unacceptable behaviour from a small group of individuals.”

However, in a new whufc.com website feature called ‘From the Boardroom’ he adds: “While the unsavoury videos and reports of inappropriate chanting from a mindless few following the game have rightly been condemned, I think it is also important to highlight the good work that football and more specifically West Ham United do to help educate and eradicate such issues, which are not just confined to our sport but society as a whole.

I strongly believe that football can be a force for good as it offers an unrivalled opportunity to reach out and engage with a huge audience.

“I think many of the issues we see are as a result of a lack of awareness and understanding of different issues so wherever possible we try to use football to educate and inform.”