The winner of the naming rights for the former Olympic Stadium have been delayed yet again until next year as the process to find a suitable sponsor continues. An announcement was expected to be announced after the Rugby World Cup.
ClaretandHugh were exclusively told by the LLDC press office this morning:
‘We are still out to market for a naming rights sponsor and hope to make an announcement next year.’
The Stadium is currently officially called the Queen Elizabeth Olympic Park Stadium or just ‘The Stadium’ for short by owners E20 LLP as the term ‘Olympic Stadium’ is restricted by the IOC.
The Millennium Dome was re-branded in 2007 to the O2 Arena after owners AEG sold the naming rights to the Mobile operator for £6m per year for 10 years.
Last year the FA agreed a £25m six year deal with Mobile operator EE to re-brand Wembley Stadium worth just over £4.1m per year although the name stayed the same. Wembley Arena has also been rebranded as The SSE Arena in a £15m naming rights and sponsorship deal struck by one of the UK’s Big Six energy companies. The 10 year deal is worth £1.5m per year.
It is unknown who may be bidding for naming rights for the former Olympic Stadium but West Ham are not expected to see anything of the estimated £5m per year revenue it generates unless an incredible deal is struck with a new sponsor.