Further delays on OS naming rights

os5The winner of the naming rights for the former Olympic Stadium have been delayed yet again until next year as the process to find a suitable sponsor continues. An announcement was expected to be announced after the Rugby World Cup.

ClaretandHugh were exclusively told by the LLDC press office this morning:

We are still out to market for a naming rights sponsor and hope to make an announcement next year.’

The Stadium is currently officially called the Queen Elizabeth Olympic Park Stadium or just ‘The Stadium’ for short by owners E20 LLP as the term ‘Olympic Stadium’ is restricted by the IOC.

The Millennium Dome was re-branded in 2007 to the O2 Arena after owners AEG sold the naming rights to the Mobile operator for £6m per year for 10 years.

Last year the FA agreed a £25m six year deal with Mobile operator EE to re-brand Wembley Stadium worth just over £4.1m per year although the name stayed the same.  Wembley Arena has also been rebranded as The SSE Arena in a £15m naming rights and sponsorship deal struck by one of the UK’s Big Six energy companies. The 10 year deal is worth £1.5m per year.

It is unknown who may be bidding for naming rights for the former Olympic Stadium but West Ham are not expected to see anything of the estimated £5m per year revenue it generates unless an incredible deal is struck with a new sponsor.


About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter