David Gold has paid his own personal tribute to Mark Noble following the midfielder signing a new five and half year deal.

And his decision was immediately hailed by the co chairman as valuing quality of life and love of your home area is clearly more important than money.

Speaking exclusively to ClaretandHugh he said: “There was never any doubt that Mark would sign – he is Mr West Ham – and it’s an absolute joy that he is now here for what looks like life.

“He is our stalwart, loves the area and although money is important it’s clearly not the all consuminng issue in Mark’s life –  his passion for the club is the No 1 thing.

He’s been around since he was about 13. The place wouldn’t be the same without him. It’s great.  Having signed both him and James Tomkins shows there are players left who truly love their clubs.

“It’s brilliant that we have tied them down. We’re all delighted.”