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Hammers and sponsorship

By Colin Smith

Sponsorship is a vital part of any soccer club. Without sponsors, clubs would struggle to finance their activities. Sponsors provide financial backing to clubs, and in return, they receive branding and marketing opportunities.  Some of the most common partners for England teams are casinos, car manufacturers, and financial firms. Online casinos are now very popular in Europe, as they offer innovative benefits to their users, such as bonuses which you can check this list to know the best no-deposit bonus in the UK. These types of sponsors mostly provide the kits that players wear during games. Other sponsors include stadium sponsors, who have their names and logo displayed on the stadium, and main sponsors, who are the most important and often have their names featured prominently on the club’s shirts.

West Ham United’s principal partners

Betway

The principal partners for West Ham United include Betway.

Betway has been partnering with West Ham United since 2015. The Betway logo is featured on all of the Club’s senior teams’ playing shirts and training wear. The Club and Betway have joined forces to bring supporters closer to their heroes, making cherished memories along the way.

Umbro

Another principal sportswear partner is Umbro.

West Ham United has been partnered with Umbro since 2015. The global sportswear company became the Club’s Official Technical Partner, producing official West Ham United playing kits for both the men’s and women’s first teams, Academy age groups, training products and leisurewear for players and supporters.

Scope Markets

Scope Markets is the principal online trading partner.

Scope Markets became a part of the West Ham United partner family in September 2018 and extended the partnership in 2020. Scope Markets is now the Official Sleeve Sponsor on our First Team shirts.

Scope Markets is an example of success in the financial services industry with over 50 years of experience, always striving to provide investors with a top-tier trading experience. They have focused their time mainly on Forex and CFDs. Still, they are now extending their knowledge and efforts towards offering premium trading services to all levels of traders, beginners included.

West Ham United’s official partners

Trustly

Trustly is the official open Banking Partner. Trustly’s mission is to make cardless societies the new norm. With safe and simple banking payments, customers can quickly click through commerce transactions with real-time control over their finances. Brothers Andy and Rory founded Trustly in 2008, becoming the global leader in Online Banking Payments.

Trustly connects with over 7,600 banks in Europe and North America so that anyone who needs it can have an easier time paying and receiving their refunds faster.

Fetch.ai

Fetch.ai is the official artificial intelligence partner.

Fetch.ai is a company that focuses on delivering artificial intelligence to cryptocurrency marketplaces. Autonomous Economic Agents, or AEA’s, can serve one user or millions by automating decentralized systems. These agents are powered by artificial intelligence and can provide users with timely and efficient information.

Huboo

Huboo is the logistics & fulfilment partner.

Huboo was created in 2017 and is rapidly expanding. The company is headquartered in Bristol and provides retailer access to a comprehensive fulfilment operation. Huboo manages selecting, packing and shipping products to customers overseas so eCommerce retailers can focus on other aspects of their business.

Lyca Mobile

Lyca Mobile is the telecommunications partner.

Lycamobile has been an official Club partner since 2012/13. Lycamobile was established in 2006 to connect loved ones globally via low-cost, excellent-quality calls, texts and data. Lycamobile is the world’s largest international mobile virtual network operator, with over 16 million customers in 22 countries.

Skycloud

Skycloud is the virtual private server partner.

Skye Cloud strives to provide innovative cloud computing solutions to businesses in the UK to become nimbler and more efficient. The company has been expanding and offering value to clients in various industries, including construction, retail, financial services, etc. In the last four years ago, Skye Cloud has done nothing but increase revenue and gain popularity, making them one of London’s most well-known providers of private cloud services.

Monster Energy

Monster energy is the energy drink partner.

Monster Energy is a global brand that takes pride in its connection to sports, local communities, and some of the biggest names in action and motorsports. Monster Energy promotes authenticity through its sports, athletes and musicians. Its goal is to not only deliver quality energy drinks but also bolster the communities and fanbases of its partners.

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Jeton

Jeton is the e-Wallet partner.

Jeton is located in the heart of the City of London and provides its users with safe, secure money transfers, money exchange, and payment processing. Jeton’s e-Wallet is a secure way to make payments and has become a trusted solution for shoppers, merchants, and re-sellers. It also offers an all-in-one account in multiple currencies.

Eva air

Eva air was the first official airline partner of West Ham United in 2018. The leading independent airline in Taiwan flies to destinations across Asia, Oceania, North America and Europe. The company operates daily non-stop flights from London Heathrow to Bangkok and continues on to Taipei. Passengers can easily connect to every major city in Asia from Taipei. Our fans have received exclusive flight offers through social media platforms, our website, and during match days.

Global Reach

Forex & international payments partner.

Global Reach is a top company in the foreign exchange industry. They help corporate clients identify the most practical method to manage foreign payments, treasury and currency risk.

Acronis

Cyber Protection Partner.

The Club will use Acronis Cyber Protect, an innovative Machine Intelligence (MI) enhanced Cyber security solution that helps prevent cyberattacks and reduces downtime. This technology bridges automation with integration to provide comprehensive protection for any business needs.

PeakDefi

Decentralised Asset Management Partner.

PEAKDEFI brings budding projects with the potential to the DeFi community. In 2020, a new ecosystem began to take shape, powered by various DeFi dapps. The ecosystem includes a decentralized Launchpad to ensure that projects are profitable. DeFi Funds help investors earn passive income and grow their wealth through smart contracts.

UFL

Football Gaming Partner.

This free-to-play title will be available on all major consoles, with the release date to be announced at a later time. The game was showcased at Gamescom 2021, one of the world’s biggest annual gaming events. The Hammers and London Stadium made appearances in the announcement trailer as well as some of the game’s screenshots.

Heineken

The official beer & cider partner.

West Ham United partnered with HEINEKEN, a UK-based company known for its cider, beer, and pubs, in August 2016. Heineken has partnered with the Club to become their Official Beer and Cider Partner at the London Stadium on Queen Elizabeth Olympic Park. Supporters can enjoy not only Heineken® but also some of the UK’s other most beloved beers and ciders, such as Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. You can find draft and bottled beer throughout London Stadium on the concourses or in Club London’s magnificent hospitality spaces.

P1 Travel

The official international ticket & hospitality reseller partner.

In 2021, P1 partnered with the Club to become its exclusive official International Ticket and Hospitality Reseller.

P1 Travel allows fans to attend their favourite sports or music events worldwide. Not only that, but by offering tickets, match breaks, and hospitality at London Stadium, P1 Travel will also support West Ham United’s international presence. This is a great opportunity for the Club’s overseas fans to experience everything London Stadium offers.

Conclusion

West Ham United is proud to have such a diverse group of partners, from global companies to local businesses. These partnerships bring value and support to the Club and offer unique opportunities for our fans. We are excited about what the future holds with our partners by our side.

Image from: unsplash.com

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About Hugh5outhon1895

Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!" Follow on Twitter @hughsouthon