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Hammers new strip revealed

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West Ham United has revealed the new strip for the 23/24 season featuring bubbles for, as far as we can remember, for the first time.

Beyond that the top  is very traditional whilst including special detail on the front of every shirt with the Hammers’ anthem, I’m Forever Blowing Bubbles, etched into the fabric of our Club and a distinctive Bubbles pattern woven through the anthem kit.

There are several theories as to how the song became so associated with the club which is believed to have been adopted by Hammers fans in the 1940s and later made famous by east end girl Vera Lynn.

One theory is that  Billy ‘Bubbles’ Murray, a Hammers player in the 1920s, who was said to have resembled the curly-haired child seen in the Pears Soap adverts of the time.  If so that is slightly bizarre in he never played for the first team.

Others say it was the Beckton Gas Works Band who played it pitch side at Upton Park whilst it was also  sung during the Blitz in the Tube stations, and heard on the terraces when we won the War Cup

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon

3 comments

  • Buster says:

    ……..I agree, sky blue shorts (and socks) would’ve been better. Claret shorts didn’t work a few years ago did they? You’re right about the bubbles on the centenary shirt – it wasn’t a great idea then and it isn’t now.

  • Budgie says:

    Best shirt for quite a few years!

  • Chunk says:

    Quite like the shirt. Not sure on the claret shorts though. Would’ve preferred them to be a blue. If memory serves me rightly, I’m sure we had bubbles on our centenary kit in 1995. Sure they had 100 in the bubbles going all over the shirt.

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