Hammers renew partnership deal

West Ham has announced “the largest partnership deal in its history” having renewed the club’s agreement with Betway as the Club’s principal partner for another six years.

Betway has been the Hammers’ principal partner for four years.

In that time, the Club and Betway have worked  to bring supporters closer to the players via the Betway AcademyBetway Fan Taxi and West Ham Supermarket Sweep show.

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. This is a new, long-term, record-breaking commercial deal for the Club.

Anthony Werkman, CEO of Betway, said“Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fan bases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

About Hugh5outhon1895

Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!" Follow on Twitter @hughsouthon

3 comments on “Hammers renew partnership deal

  1. It says its the largest deal in the clubs history but any idea of how much and whether it may be reinvested into the transfer pot Hugh ?

  2. Would also be interesting to know how our sponsorship compares with other Premiership teams.

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