The Hammers could be in line for another £1 million Olympic Stadium windfall.
For according to the Mail’s sports business reporter Charlie Sale the search for a naming rights backer is to be announced before the end of the season in a deal thought to be worth around £6 million a year.
Charlie reports: “The London Legacy Development Company have a number of interested parties, with a technology company believed to be close to completing an agreement.
The price is thought to be around £6 million a year, which would mean another £1m windfall for West Ham, whose deal of the century tenancy gives them 50 per cent of the proceeds of stadium naming rights above £4m a year.”
He adds that a tech company would be a good fit for the Olympic Stadium, which markets itself as a connected venue with the best possible digital services.
I get sick and tired of hearing this “deal of the century” nonsense. So, I guess my question is this: if the stadium were to sit empty and lightly used, how much would the naming rights be worth then? On the other hand, with WHU in the ascendancy, what will the naming rights be worth if they bring European football? How about Barry Hearn? How much would they be worth if Leyton Orient played there?
And the million we get from Middlesbrough for the Dowling deal, so many windfall’s …
If they can only get £6m a year they really do need help, anyone with a business brain should be able to get at least £10m look at the deal Man City got with Emirates at £40m a year for 10 years including also shirt sponsorship.
I would hope we can get a bigger deal with our current growth trajectory. I think the City deal is a dodgy deal from the owners too boost revenue to help with Financial Fair Play.
Just enough to give Slav a pay rise,thanks all you other mugs,
It’s the gift that never stops giving,