West Ham have confirmed for the first time that they hope to increase season ticket holders from the current 26,000 at the Boleyn Ground to between 35,000 and 40,000 season ticket holders at the Olympic Stadium.
If West Ham achieve their upper 40,000 season ticket holder target at the Olympic Stadium it means few tickets will be available for general sale at the newly transformed stadium. With at least 3,000 seats reserved for away supporters for Premier League games and another 3,600 seats reserved for corporate members, around 7,400 would be left for general sale but many of these may be given away free of charge of part of the club’s agreement with Newham council to provide up to 100,000 tickets to local residents.
Former Arsenal director now West Ham’s commercial director, Felicity Barnard revealed that the season ticket target in an interview at a recent brand conference which can be seen below.
“We are moving to 35,000, hoping to get to 40,000 (season tickets), obviously with season tickets gone that allows us to have a much more fluid match by match experience and they are going very well so we are on track to make those numbers, absolutely. In hospitality we are doubling from 2,000 to 4,000 and we sold out in all but one lounge, so we are very pleased” Barnard told the interviewer.