West Ham have teamed up with Trainline to support the ‘I came by train’ movement which will see Hammers fans initially receive 20% off rail fares for selected Premier League and Barclay’s Women’s Super League away fixtures.
I came by train is a collective movement promoting sustainability and the reduction of emissions by encouraging fans to travel by train. Taking the train is a massive 67% less polluting than driving. This partnership with Trainline allows for fans to save money whilst also doing their bit for the environment when travelling to cheer on the Hammers.
This pilot will see 20% discount codes offered to away match ticket holders for the Premier League fixtures at Everton ( Saturday 15th March, 3pm) and Manchester United (Saturday 10th May, 3pm KO)*. Meanwhile fans heading to the club’s WSL fixture at Leicester City (Sunday 11th May, KO TBC) will also be able to claim a discount on train travel. *all fixtures are subject to change.
Fans who purchase tickets for these fixtures will support the I came by train movement by completing a short survey about how train travel can further support fans travel habits when they follow the Hammers away. In return fans will receive an exclusive discount code to use when buying advance train travel for the respective fixtures.
Mike Field, who travels home and away to support the team, and is a member of the Club’s Fan Advisory Board said, “We were delighted that the Club has heard our feedback about the increasing cost of away matches. When the Fan Advisory Board was approached about working with Trainline, we were supportive of fans being able to take advantage of discounted rail fares to away matches. Travelling to support West Ham United over land and sea can be expensive. This initiative provides a great opportunity for loyal supporters of both the men’s and women’s teams to reduce their carbon footprint, whilst saving money on their travels to watch the Hammers in action.”
Natalie Marques Head of the I came by train movement at Trainline said: “There is a huge opportunity to drive modal shift through fan power. The demand is there; football fans have a higher ambition than the general public to be more environmentally friendly. And there are lots of train routes in the UK that are faster, cheaper and always greener than driving! Having West Ham United join the team of clubs who are actively encouraging sustainable modal shift through the I came by train initiative is a huge win for the fans’ wallets and the planet.”
More details on the I came by train movement can be found at The Train Line
Used to travel down a lot from the West Midlands by train with either Chiltern or Virgin and could regularly get returns for £10 – £15.
Those days are long gone, mainly since Virgin lost the West Coast mainline franchise to Avanti who are not cheap and totally awful compared to Virgin.
Great idea in theory though.