Tyre brand MRF Ltd have become the first sleeve sponsor of West Ham ahead of the Club’s first home game of the 2017/18 Premier League season. MRF’s logo will feature on the left sleeve of the iconic claret and blue shirt, with this season being the first where top flight clubs can create brand partnerships to advertise on the sleeve of player shirts.
Founded in 1946, MRF are the largest manufacturer of tyres in India employing over 15,000 staff. The publicly listed company produce rubber goods including tyres, treads, tubes and conveyor belts, as well as toys and paint.
Karren Brady, Hammers Vice-Chairman, said: “On behalf of everyone at West Ham United I’d like to welcome MRF to our family of partners. MRF join us at an important time in our history as we embark on our second season at London Stadium and look to grow as a club on and off the pitch. West Ham’s shirt sleeve provides an excellent opportunity for MRF to gain enormous exposure in the most watched league in world football and we look forward to working with them throughout the season”
Koshy K Varghese, Executive Vice President, Marketing, MRF Ltd, added: “We’re delighted to join West Ham United as their first ever sleeve partner. They’re one of the most historic teams in not only English football, but world football and we’re honoured to be part of their journey. From the stadium to their loyal fanbase, we know everything about the Club is going in the right direction. We look forward to the Premier League season ahead!”
Seems like a lot of effort going into attracting Indian sponsors, what with Mahindra now MRF ? Do you know if this is a strategy of the club or just a coincidence Sean ?
Personally I think its a ploy to make them less tired on the park 😂
The studs will be made out of SUPER SOFT GRAND PRIX type V8 turbo rubber , I’m expecting captain slow to be ditching the zimmer frame and tearing the track up , that’s the only problem with them , they can’t get past the track 😂😂
Yes 32 , they will be serving vindaloo with a nappy soon mark my words lol, its the branding machine mate using its eastern ties for promotional purposes abroad ? Maybe ?
They are going to put slick tyres on Nobes V8 Laz 😁
They are going to be on the bar codes sleeves as well.
They do a lot with cricket as well.Partnership with the ICC i think.I know they sponsor crickets world tournaments.
More them spreading their brand than us trying to crack the indian market 😁
Yes mate , all that slick passing sideways and backwards and not mentioning the slick movement when gliding past players leaving them in awe as he closes them down with the ease of Hamilton and sennas fineness choosing his moments to strike a blow , 😂😂😂
‘We’re delighted to join West Ham United as their first ever sleeve partner.’ – eh!
Funny old world ain’t it – there’s a big empty space on the back of the players shorts that could be worth a few bob – and Andy Carroll’s plaster casts could rake in some decent shekels …