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Irons target corporate crew as we bid to compete

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Blog by Sean Whetstone

To reach ‘the next level of football’ West Ham needs to increase revenue if we seriously intend to compete with the the Premier League’s traditional top six.

In CandH yesterday we showed that right now the Irons offer the cheapest season tickets of any in the top division @London clubs season tickets prices compared – Claretandhugh.

Throw in the kids for a quid scenario and its obvious the club is doing everything in its power to keep everybody happy.

With TV revenue available to all Premier League clubs, only sponsorship deals and ticket revenue become the differential factor.

The Hammers originally sold out the London Stadium with the promise of affordable football but   with the ambition for European football  they need to raise ticket revenue which will not always go down well with its traditional fanbase.

The latest strategy is to raise the season ticket prices by 5% which is under the cost of inflation while bringing in two new ticket bands.

The  new West stand 1966 seats are priced at £1,500 and if they designate 2,500 of these that could rise another £3.75m per season.

At the other end is a new band 6 £299 season ticket to ensure West Ham has the cheapest season ticket in the Premier League with a band 5 seat costing just £335.

There are around 3,600 in Club London in corporate hospitality and these members contribute much more that the general season ticket holders.

The idea is that the well off corporate crew can contribute more and get a better view than those on a tight budget who can watch 19 games for just £15.73 per match.

The extra games with our European Europa League run should show record ticket revenue this season in excess of the £27m we earned in the 2019 season before the pandemic struck.

There’s not much room for complaint when we see where this club is going.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter

5 comments

  • Hammer_Rite says:

    “With TV revenue available to all Premier League clubs, only sponsorship deals and ticket revenue become the differential factor.”
    No the difference is the so called “top 6” have vastly wealthy owners than us.

  • ljd1980 says:

    I was thinking about a similar issue a few weeks ago, while musing on whether Karren Brady is doing a job for West Ham that’d be good enough for her to pass an Apprentice-style test. Our non-TV and non-matchday ticket revenue per matchgoer is lower than most of the other clubs in the EPL. We ranked 14 out of 20. So, rather than smash matchgoer over the head with increased ticket prices, in order to generate income sufficient to allow us to for sjdnin European football, how about getting a “CEO” in who can generate better commercial revenue per matchgoer numbers than Brighton and Hove Albion, for instance, are currently managing?

  • ljd1980 says:

    I was thinking about a similar issue a few weeks ago, while musing on whether Karren Brady is doing a job for West Ham that’d be good enough for her to pass an Apprentice-style test. Our non-TV and non-matchday ticket revenue per matchgoer is lower than most of the other clubs in the EPL. We ranked 14 out of 20. So, rather than smash matchgoer over the head with increased ticket prices, in order to generate income sufficient to allow us to compete for and in European football, how about getting a “CEO” in who can generate better commercial revenue per matchgoer numbers than Brighton and Hove Albion, for instance, are currently managing?

  • BoleynIrons says:

    get rid of the rubbish food and booze.
    Brighton have good food and beer. Local Beer and Ale and the same from the Away team’s location. They think about the product they give the customer.
    Popcorn and flat lager is all I have experienced.

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