Filip Kostic is set to join Juventus.
The Eintracht Frankfurt wing-back was a target for the Hammers earlier in the transfer window and a bid was launched to secure his signature.
However, he is now set to move to the Serie A giants after they reached an agreement with the German club.
Sky Sport Italia, via the Daily Mail, reports that the Irons actually tabled a higher bid than Juve, but the Serbia international has chosen to make the move to Italy instead.
Kostic has reached an agreement with Juve over personal terms and it looks as though the deal is now on the verge of completion.
The Irons had hoped to bring him in to bolter the club’s firepower, with Gianluca Scamacca the only attacker that’s been signed this summer.
The Hammers have signed Maxwel Cornet from Burnley instead, paying his £17.5m release clause, and he could make his debut this weekend against Nottingham Forest.