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London Stadium comparisons

The London Stadium Survey 2019 completed by 4,380 match going supporters has shown improvements in every single area when compared to previous years which is encouraging that supporters perceptions are clearly changing

After thirty months in the London Stadium do you believe that the move was a good idea?
Yes 49% (22% 2018) (34% 2017)
No 27% (55% 2018) (38% 2017)
Not sure 24% (23% 2018) (28% 2017)

This is a significant improvement since last year when only 22% said the move was a good idea.

When will the London stadium feel like our proper home?
It does already 20% (6% 2018) (6% 2017)
2-5 seasons 32% (29% 2018) (54% 2017)
6-10 seasons 18% (16% 2018) (6% 2017)
+10 seasons 9% (8% 2018) (4% 2017)
It never will 21% (41% 2018) (30% 2017)

An increase of 14% on ‘it does already’ from last year and a decrease of 20% on ‘it never will’

If you are a season ticket holder do you plan to renew for next season?
Already have 12% (13% 2018) (0% 2017)
Yes 47% (26% 2018) (40% 2017)
No 4% (13% 2018) (12% 2017)
Not sure 11% (15% 2018) (17% 2017)
Not a season ticket holder 22% (27% 2018) (23% 2017)
On the waiting list 4% (6% 2018) (8% 2017)

This indicates that around 3,149 of those filling out the survey are season ticket holders. 532 (17%) say they have already renewed their season tickets, 1,989 (63%) plan to renew before the 31st May deadline, 183 (6%) say they will get up their season ticket at the end of this season and 445 (14%) are undecided at the moment

The big take out on this question is only 6% say they won’t renew, it was 18% last year. The actual number who didn’t renew was 8% last season.

If you are a season ticket holder have you ever used ticket exchange functionality for matches you can’t make?
I never miss a game 20% (18% 2018) (28% 2017)
Yes sometimes 20% (18% 2018) (15% 2017)
Yes, every time I can’t go 10% (7% 2018) (8% 2018)
I prefer to sell it myself or forward to a friend or family 30% (33% 2018) (No option 2017)
Not worth it financially 17% (18% 2018) (39% 2017)
I prefer to leave my seat empty 3% (6% 2018) (10% 2017)

Indicates an increase of 5% in the last year using Ticket exchange from 25% to 30%. Over 3,000 season ticket holders sold their seats on Ticket Exchange at the Huddersfield game.

What is your view on the general matchday atmosphere at the London Stadium in terms of volume and support for the team?
Excellent 5% (3% 2018) (3% 2017)
Good 37% (24% 2018) (24% 2017)
Average 44% (48% 2018) (44% 2017)
Poor 14% (25% 2018) (29% 2017)

An increase of 15% saying the general atmosphere is excellent or good from last year probably down to more wins at home and some better football.

What is your view on the quality of stewarding and security taking into account the last game you attended at the London Stadium?
Excellent 2% (1% 2018) (2% 2017)
Good 22% (10% 2018) (17% 2017)
Average 45% (34% 2018) (44% 2017)
Poor 31% (55% 2018) (29% 2017)

An increase of 12% on excellent and good on this question although could have been affected by Burnley troubles last year in 2o18 survey.

What is your view on the quality, choice and price of food and drink within the London Stadium?
Excellent 2% (1% 2018) (3% 2017)
Good 15% (12% 2018) (17% 2017)
Average 42% (42% 2018) (40% 2017)
Poor 41% (45% 2018) (40% 2017)

Not much improvement here showing a 6% improvement on saying the quality, choice and price of food and drink is excellent or good.

What is your experience of the London Stadium sightlines and views of the pitch from your seat?
Excellent 21% (13% 2018) (18% 2017)
Good 44% (35% 2018) (39% 2017)
Average 21% (28% 2018) (23% 2017)
Poor 14% (24% 2018) (20% 2017)

Another improvement of 17% in the Excellent and Good areas indicating people are changing their perceptions of stadium sightlines

What is your experience of travelling to and from the London Stadium taking into account walking, public transport or car?
Excellent 13% (10% 2018) (13% 2017)
Good 36% (27% 2018) (31% 2017)
Average 26% (29% 2018) (26% 2017)
Poor 25% (34% 2018) (30% 2017)

Another improvement of 15% suggesting supporters are getting used to the transport links and finding better and more efficient ways to travel.

How do you rate your general match day experience at the London Stadium?
Excellent 7% (3% 2018) (5% 2017)
Good 48% (25% 2018) (34% 2017)
Average 34% (43% 2018) (38% 2017)
Poor 11% (29% 2018) (23% 2017)

A massive increase of 28% in the Excellent and Good section on last year suggests perceptions are changing as a result of better football under Pellegrini.

West Ham has been criticised by some for not paying enough in the contribution to the running costs. Do you think West Ham should pay more?
Yes 22% (46% 2018) (20% 2017)
No 54% (36% 2018) (61% 2017)
Don’t know 24%.(18% 2018) (19% 2017)

A reduction of 22% that think West Ham should pay more

Do you think West Ham will become a regular top six club within the next five years as a result of the move to the London Stadium?
Yes 14% (3% 2018) (15% 2017)
No 62% (86% 2018) (64% 2017)
Not sure 24% (18% 2018) (21% 2017)

An increase of 11% who think West Ham can become a regular top six club

Do you think West Ham will kick on to the next level and become a top-four team within ten years as a result of the move to the London Stadium?
Yes 7% (4% 2018) (12% 2017)
No 70% (83% 2018) (63% 2017)
Not sure 23% (13% 2018) (24% 2017)

An increase of 3% who think West Ham can become a regular top four club

Do you think the West Ham board are doing a good job?
Excellent 3% (1% 2018) (5% 2017)
Good 36% (26% 2018) (27% 2017)
Average 45% (26% 2018) (40% 2017)
Poor 16% (69% 2018) (28% 2017)

The board last have seen an increase of 34% in Excellent and Good areas compared to last year most likley related to summer spending and landing Manuel Pellegrini.

How well does West Ham value you as a supporter and listen to fans concerns?
Excellent 2% (1% 2018) (3% 2017)
Good 20% (5% 2018) (21% 2017)
Average 47% (30% 2018) (39% 2017)
Poor 31% (64% 2018) (37% 2017)

An increase of 16% on last year in Excellent and Good areas but obviously room for improvement.

About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter