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London Stadium finds a sponsor

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Finally, it appears the owners of the London Stadium have found a naming partner who will be sponsoring the Hammers home. The stadium has of course been simply know by its present name since we moved in back in 2016 and the owners have been seriously struggling to reduce debts ever since but clearly a sponsor and naming rights partner is going to help

The new partners will be German company Allianz who are a major multinational finance services business and reporting the development SportBusiness say this is a name well known to football fans – and football stadiums in general as they have a number of stadium to their name.

Among the others in which they are involved are Bayern Munich which is known as the Allianz Arena, while Juventus play at the Allianz Stadium and thus the hammers find themselves in rather exalted company.

General view outside the stadium as the fans arrive prior to the Premier League match between West Ham United and Tottenham Hotspur at London Stadium on October 20, 2018 in London, United Kingdom.

Eleven years ago they became involved with Sydney Football Stadium to Allianz Stadium whilst Nice’s new stadium became the Allianz Riviera and presumably the Hammers home could well become Allianz London or something comparable.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon

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