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London Stadium owners restart search for naming rights

The London Stadium owners will restart and double down on their efforts to find a naming rights sponsor despite six years of failure.

Nathan Homer, chief commercial officer of the London Legacy Development Corporation, admits that the body has made mistakes in its search for a naming rights sponsor for the London Stadium, venue for the London 2012 Olympics and home of West Ham, but a reboot of the organisation’s commercial offering has created a more brand-friendly proposition he claims.

Spurs are said to be closing in on a £500m deal to name their stadium with FedEx and Nike said to be in the running. The North London club is looking to sell a twenty-year long-term deal worth £25m per year for naming rights to their 62,000 stadium.

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Back in 2017, Vodafone got close to signing a naming rights deal for the London Stadium but it fell through. Indian company Mahindra reportedly also came close to striking a deal, only for it to fall by the wayside.

West Ham would share 50% of the naming rights over £4m per season.   A £10m per year deal would be worth £3m per season to the Hammers.

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About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

2 comments on “London Stadium owners restart search for naming rights

  1. This will be interesting. I remember when 90’s Premier League teams were sponsored by the likes of Carlsberg, JVC, McEwan’s Lager, Sharp, Brother, Holsten, Peugeot, Commodore and Mita Copiers. What was on the West Ham shirt? Ford dealers Dagenham Motors!!!

  2. Let’s hope they have someone that knows how to attract sponsors this time, it’s an iconic stadium, with an iconic club you would think they could get at least £20m a year over a long period.

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