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London Stadium still working on it four years on

London Stadium owners London Legacy Development Corporation (LLDC) are continuing to pursue a sponsor for the naming rights to the Stadium.

During last week’s LLDC board virtual meeting, the Chief Executive introduced a confidential report, which provided an update on the stadium naming rights.

The details of that report have been kept secret for commercial reasons and has been withheld from public scrutiny.

The minutes note that the board agreed to recommendations made in the secret report.

The stadium owners have already spent £450,000 of taxpayers’ money trying to find a sponsor in two previous failed attempts

Telecoms company Vodafone pulled out of a £20m six-year naming rights deal in May 2017, while Indian conglomerate Mahindra had earlier shown an interest only to pull out at the contract stage.

The first £4m a year of any naming rights deal would go to the stadium owners E20, with West Ham splitting any revenue 50/50 above that.

 

About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

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