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London Stadium Survey 2021 – The full results

The results from the London Stadium survey 2021 are in with 3,493 supporters filling it out – we are able to publish today a true reflection of West Ham fan’s updated perception of the London Stadium, one year on from the last survey and 56 months after moving in.

The supporter survey was promoted by several West Ham websites, blogs and social media channels.

After nearly five years in the London Stadium do you believe that the move was a good idea?

Yes 34%
No 42%
Not sure 24%

When will the London stadium feel like our proper home?

It does already 19%
5 seasons 15%
6-10 seasons 16%
+10 seasons 14%
It never will 36%

If you are a season ticket holder do you plan to renew for next season?

Already have/Multiyear deal 8%
Yes 48%
No 5%
Not sure 7%
Not a season ticket holder 28%
On the waiting list 4%

If you are a season ticket holder have you ever used ticket exchange functionality for matches you can’t make?

I never miss a game 19%
Yes sometimes 23%
Yes, every time I can’t go 12%
I prefer to sell it myself or forward to a friend or family 28%
Not worth it financially 14%
I prefer to leave my seat empty 4%

What is your view on the general matchday atmosphere at the London Stadium in terms of volume and support for the team?

Excellent 4%
Good 18%
Average 42%
Poor 36%

What is your view on the quality of stewarding and security taking into account the last game you attended at the London Stadium?

Excellent 5%
Good 28%
Average 41%
Poor 26%

What is your view on the quality, choice and price of food and drink within the London Stadium?

Excellent 2%
Good 14%
Average 40%
Poor 44%

What is your experience of the London Stadium sightlines and views of the pitch from your seat?

Excellent 18%
Good 39%
Average 25%
Poor 18%

What is your experience of travelling to and from the London Stadium taking into account walking, public transport or car?

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Excellent 15%
Good 37%
Average 26%
Poor 22%

How do you rate your general matchday experience at the London Stadium?

Excellent 7%
Good 40%
Average 38%
Poor 15%

West Ham has been criticised by some for not paying enough in the contribution to the running costs. Do you think West Ham should pay more?

Yes 20%
No 55%
Don’t know 25%.

Do you think West Ham will become a regular top-six club within the next five years as a result of the move to the London Stadium?

Yes 3%
No 88%
Not sure 9%

A swing of 16% on No compared to last year

Do you think West Ham will kick on to the next level and become a top-four team within ten years as a result of the move to the London Stadium?

Yes 9%
No 64%
Not sure 27%

Do you think the West Ham board are doing a good job?

Excellent 1%
Good 15%
Average 43%
Poor 41%

How well does West Ham value you as a supporter and listen to fans concerns?

Excellent 2%
Good 14%
Average 42%
Poor 42%

These results together with 1,163 additional comments were sent to David Sullivan, David Gold,  Karren Brady on Sunday

A copy of the full 2020 survey data including all comments can be downloaded from HERE

Previous years London Stadium Survey results

2020 2019  2018  2017 

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About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

2 comments on “London Stadium Survey 2021 – The full results

  1. So only four out of ten think the move to London stadium was a bad idea? when you think that most people who fill out these surveys are of the disgruntled variety it’s saying something.

  2. Unfortunately there is a hardcore, who will always take a survey just to voice their hatred of the stadium, or indeed change. This skews results: why not ask ‘do you hate the Stadium and will never reconcile to the loss of the Boleyn?’. I estimate a good 20% participants do, and will never change – even transport to and from, which was awful at the Boleyn!

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