Should Indian company Mahindra, win the naming rights for the former Olympic Stadium it could open up the massive Indian market for West Ham.
India has a population of over 1.27 billion people which is growing and expected to surpass China by 2050. Star sports owns the TV rights to broadcast all the Premier League games which continues to grow in popularity with young Indians.
Only Manchester United have an established brand in India mainy thanks to David Beckham’s high-profile but maybe now West Ham can raise it’s profile big time.
Mahindra is the number one seller of tractors in the world although the £11 billion per year group is much more diverse and is involved in the production of cars, technology and IT.
The firm produces some of the best Moto GP bikes and Mahindra are now set to launch a new electric car in the UK very soon.
West Ham’s vice president Lady Brady has a link with Mahindra when she spoke at their European conference in 2013 as a motivational speaker.
Should Mahindra win the naming rights they will pay an estimated £120m over 20 years with West Ham receiving £20m of that in rent rebates so £1m per year.
Their name is not very well known in the UK at the moment but West Ham will hope it is a two way street with Mahindra becoming a household name in the UK while West Ham United becomes a household name to over a billion Indians.
We could all sing the vindaloo song as the stadium anthem , lol.
The Maracanna sounds better ? We could even have a fleet of rickshaws ferrying fans to and from Stratford !
Imagine selling 1 billion Payet shirts .. That would put a few quid in the coffers
Agree it could prove prosperous , but we are not in the same league as the mancs or Liverpool when it comes to merchandise , these teams have a shed load of trophy’s behind them . To sell merchandise you need to be winning the league and c/l , FA cop etc ,
A billion shirts ? A little bit Ott , we have a long way to go and in a real world it isn’t happening any time soon , we will earn a few quid no doubt and we are moving in the right direction , success brings reward in all walks of life , maybe next year is our start ,
But what do I know ehh, Woy says vardy didn’t dive ???