London Stadium naming rights update


clubcardRumours that the former Olympic Stadium is about to renamed the Tesco stadium are completely wide of the mark ClaretandHugh understands.

The news broke earlier this week in a Daily Mail report but sources close to Stadium owners E20 Stadium LLP insist Indian company Mahindra remain firmly in pole position to sign the sponsorship deal and as yet Tesco have made no official approach or offer to sponsor the stadium.

West Ham became the butt of many jokes this week with some suggesting Tesco club cards could double as season ticket access cards and you would earn extra club points for each game attended or bonus points for goals scored.

MahindraMahindra Tech are understood to have  already been awarded technology contracts including the new stadium wide wifi and these contracts are expected to make up a proportion of the reported £6m per year naming rights deal.

Claret and Hugh understands that the naming rights deal could be worth up to £4m is cash from the Indian company plus a further £2m in technology contracts from Mahindra. That would mean West Ham would be shut out of sharing any naming rights revenue as their 50 per cent share starts after £4m per year. This would deny the Hammers a £1m per year share.

mahindra-logo-squarePreviously we understood that the Stadium would be renamed the Mahindra stadium as part of the naming rights deal but we under that is no longer the case.

Depending on the final agreement of sponsorship the Stadium may retain it’s new London Stadium name but include the Mahindra branding. Suggestions have included The London Stadium powered by Mahindra but discussions are ongoing with regards to the final name and what the sponsors are prepared to pay for the rights.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called A Blogger on a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter


  • oldgit says:

    I would be very happy with The London Stadium

  • essexclarets says:

    Could be worse…
    The Aldi or Lidl Stadium
    The Amstrad Bowl
    The State Aided National Stadium
    The HAHAHAHA You Paid It For Us Freebie Stadium
    The Who The Hell Are Mahindra Stadium
    I could go on all day lol 😀

  • sleepswithdafishes says:

    surely the WiFi cost should come out of the governments share of the naming rights.
    The WiFi won’t be owned by us.

    • johnboy says:

      Haha yes fishes , it also doesn’t work for us ?

    • essexclarets says:

      It will, what it means is the naming rights will be £4m & the government would keep all the money. That would in fact be a bit of good PR for the club. I wouldn’t pay £6m for a deal where your company name wont even be stadiums name. At the very least I would want The Mahindra London Stadium.

  • essexclarets says:

    I think Ann Summers should sponsor the ArcelorMittal Orbit & rename it The Phalic Tower

  • Antman says:

    Whatever it’s called won’t beat Yorks ground when it was Kit Kat Cresent lol

  • spyinthesky says:

    I believe it was some one on Skyscraper who suggested the ‘powered by Mahindra’ add on to London Stadium don’t know that anything official has ever been suggested along those lines. However it would be the obvious solution which would work well for all concerned I think.

  • deefers says:

    Where is the castle ground.
    How about the “Boyelyn Park” ground?
    Or possibly the “Bobby Moore stadium!!!!

    • Eddie says:

      And how is that going to generate income for anyone.We dont have the say do we.I don’t get the fuss about the naming.Do you think the Leicester fans cared about their stadium being sponsored by King Power as they won the Premier League

      • sleepswithdafishes says:

        difference is Leicester got the naming rights money to use on players. We get very little.

        • Eddie says:

          My point was that I’m sure they didn’t care whether it was called King Power,Walkers or Toys R Us.The naming rights for them is pretty immaterial when it is their owners company anyway.He has bought the club & named it after his company.

  • West Ham Fan No 32 says:

    I was hoping that we could buy one ticket and get one free, or for every three goals we scored we would get another one free, every little helps, quite the opposite of what we received last season 😉

  • Michael Miller says:

    I was thinking either ‘ the Ann Summers Stadium’ or ‘the Knickerbox Arena’ – remember ‘every little helps!’

  • Eddie says:

    All football grounds I visit have the same name.They are all called ‘The Thank F#ck I Have Escaped From The Missus For 90 Minutes Stadium’ 🙂

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