On-line badge video presentation launched


The club have announced that the Online Consultation on the Club Crest is now open via the Official Site.

It is open for anyone who has a history of ticket purchases. It includes a 13 minute video presentation and several questions. Don’t knock it til you’ve viewed it!

The link is at the bottom of this statement from the club or you can go to

The view generally is that it is worth exploring has so far by the small groups the Club have already consulted with, including its Supporter Advisory Board.

Now the Club is keen to examine the available options as the work being undertaken in the lead up to the move to the Olympic Stadium.

Many fans have already taken advantage of the opportunity to discuss their thoughts with Club staff at the first in-person consultation event at the Boleyn Ground on Saturday.

Two more such events are planned for Thursday 19 June, between 4pm and 7pm, and Monday 23 June, also between 4pm and 7pm, to ensure as many fans as possible can attend.

For those that cannot make it in person, the Club have launched a special online video presentation that provides a detailed examination of the different elements of the current crest and summarises the exhaustive research the Club have undertaken thus far.

Supporters will then have the opportunity to then offer their feedback via an online form. 

The feedback provided by supporters through these channels will then be analysed by the Club to ascertain whether there is a desire among the Club’s most loyal fans to evolve the crest.

If it is found that there is, then the Club will continue its work by utilising fans’ feedback on the most important elements of the crest to inform the creative direction.

This will allow them to further explore the routes that are most popular among supporters, with a view to presenting an alternative for consideration by the fanbase.

In this scenario supporters will still have the final say as they would be given the opportunity to approve any new iterations or opt to retain the current crest.

To help further inform supporters, the Club will also respond to any further questions arising via a Q+A here on early next week.

Since the consultation process was announced, the Board have made clear that this process is categorically not about looking at a name change and no updates will be made to the crest unless Hammers fans back the move.

Therefore, to ensure transparency and fairness, they have appointed independent survey company SMG YouGov to run and administer the consultation and polling.

There were discussions at the SAB meetings about potentially adding a representation of the Club’s new home (the Olympic Stadium) to the crest, during which the Club explained its preference for no graphical representation of any Hammers stadium, either past or present, to allow the strong symbol of the crossed hammers to shine through. That view appears to have been generally supported by the SAB.

The possibility of further highlighting the Club’s standing in London by reflecting that in some way on the Club’s crest was also debated.

Some members fed back that it was an appropriate reflection of the Club’s direction, while others felt that 1895 should be added to better demonstrate West Ham’s standing and history. Others said they favoured a return to a more traditional, retro crest only.

*To enable as wide a section of the fanbase to have their say as possible, the consultation is open to all supporters with a ticket purchase history.

This includes all existing and former Season Ticket Holders, Members, both domestic and international and previous matchday ticket buyers aged 16 and over.

A Club Client Reference Number will be required to submit online or in-person consultation feedback/access the poll. All responses will be verified upon completion to ensure robustness of the process and to check for duplications.

Any duplicate entrants or invalid client reference numbers will not be counted. The deadline for submitting feedback will be Friday 27 June at 5pm.

To view the online presentation and video and submit your feedback, click here

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

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