Rebranding of the Olympic Stadium has been delayed, it is believed a naming rights partner for is now not expected to take effect until 2016 when West Ham move into the Stadium.
The London Legacy Development Corporation (LLDC) were expected to announce the winner of an auction the naming rights by the end of last year, but a spokesperson has confirmed any deal would not be announced before the Rugby World Cup. It is understood that the stadium would need to be unbranded for the Rugby World Cup, which has its own commercial partners.
Any naming rights partnership would not take effect until 2016, when West Ham United are due to move into the venue a spokesperson confirmed.
Naming rights are being sold LLDC, who stand to take the bulk of the revenue from any deal. West Ham have said they are entitled to a share of the income as part of the football club’s 99-year tenancy contract if certain commercial conditions are met.