OS Naming rights delayed

Rebranding of the Olympic Stadium has been delayed, it is believed a naming rights partner for is now not expected to take effect until 2016 when West Ham move into the Stadium.


The London Legacy Development Corporation (LLDC) were expected to announce the winner of an auction the naming rights by the end of last year, but a spokesperson has confirmed any deal would not be announced before the Rugby World Cup.Β It is understood that the stadium would need to be unbranded for the Rugby World Cup, which has its own commercial partners.

Any naming rights partnership would not take effect until 2016, when West Ham United are due to move into the venue a spokesperson confirmed.

Naming rights are being sold LLDC, who stand to take the bulk of the revenue from any deal. West Ham have said they are entitled to a share of the income as part of the football club’s 99-year tenancy contract if certain commercial conditions are met.


About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

11 comments on “OS Naming rights delayed

  1. I like A O Lets go it’s got a nice ring to it,
    Or Wrigleys field after BFS

  2. Wrigleys field,lol,thats actually chicago cubs stadium name isnt it.Not that i am a baseball fan πŸ˜‰

  3. Just keep Allardyce & rename it the Hippodome πŸ˜‰

  4. Let’s just christen it “The Ironworks” and be done with it.

  5. What are the odds on Westfield being involved?

  6. My favourite in England used to be the KitKat Stadium as I still love that chocolate bar.
    In Germany it used to be the name of Fuerth’s ground (Fuerth is near Nuremberg), named after the local toy factory making it the never bettered Playmobil Stadium…

  7. Lol,thats a great name for a stadium πŸ˜€

  8. The city of Berne appear to be highly critical of their Young Boys naming their stadium the ****dorf. Will Newham be equally frank?

  9. … If Sam and Kev stay I would rename it “The Love Stadium”… Lol

  10. Why have the posts with product names on them gone from earlier.No brand names allowed i guess πŸ˜€

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