web analytics

Major supermarket in frame for naming rights

tescoWest Ham’s new home could be known as the Tesco Stadium after reports emerged that the supermarket giant is poised to join the race to secure the naming rights for the Kondon Stadium.

Owners E20 Stadium LLP had been expected to complete a £6million deal with Indian company, the Mahindra Group, a technology giant and car maker but the deal is still not signed months later. Mahindra Tech won the deal to supply free WIFI throughout the stadium from October.

The Daily Mail claims there is uncertainty surrounding the pending deal with the period of exclusivity with Mahindra due to expire in August. The naming rights deal with Mahindra was set to be announced in May but has been delayed several times because the sponsorship market is in flux.

If Mahindra do not not sign on the dotted line it is thought Tesco is believed keen to immediately open talks with the stadium owners about sponsoring the London Stadium. Under the terms of West Ham’s concession agreement, the club are entitled to 50 per cent of the annual revenue from naming rights above the initial £4m so would receive £1m from any £6m deal.

Click Here for Comments >

About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

2 comments on “Major supermarket in frame for naming rights

  1. Does this mean we could use our Tesco points to bolster our Premier League points. Buy one get one Free. I thought we were not a Selling club any more. TESCO’S. REALLY!

  2. Who cares what it’s called.I mean seriously who cares.I go to watch the boys on the green stuff.The name of the stadium I’m sat in really is of little importance to me.

Comments are closed.