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PL study claims to show true price of tickets

MoneyA Premier League study claims that the average ticket prices in the Premier League this season works out at £32 and over 50 per cent of all fans are paying less than £30 per match.

The conclusion comes as a result of the league’s second annual pricing survey which is based on data collected from each club.

The study shows that thanks to early-bird offers and loyalty discounts, one in three season tickets are sold below full price, which its claimed, saves fans a total of £10million across the season.

Last season the league introduced a three-year cap on away ticket prices of £30 and this season’s average away ticket will be £26.

The survey does not include a club-by-club breakdown of costs but it is understood the fall in the average cost of an away ticket is partly down to Arsenal’s decision to price all away tickets at £26, a positive step for a club often associated with high prices.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!" Follow on Twitter @hughsouthon