Poll: West Ham shirt price challenge


image1 (4)Earlier today we revealed that Newcastle United owner, Mike Ashley is undercutting West Ham’s new away top by a tenner in his Sports Direct store in the Westfield shopping centre in Stratford.

Ashley is selling the new away shirt for £44.99 while West Ham sell the same top, a stones throw away from Westfield in the new megastore for £55.

Allegedly, it costs less than £5.50 to make and ship the £55 shirt with the club receiving around £3.30 licensing fee per shirt when it is sold in Sports Direct. Ashley receives around £15 profit for each shirt sold.

If the shirt is sold in the official club shop or website West Ham’s cut jumps up to over £23 per shirt as they receive the licensing fee plus the retailers margin.

We ask whether Mike Ashley is right to undercut West Ham’s store, whether we should support the club by buying in the club shop or whether the whole replica shirt business is a rip off.

[polldaddy poll=”9453562″]

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called A Blogger on a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter


  • Stinger says:

    Cringe. Have a word with yourself feller.

    Are you actually being serious with this?

  • djsteves says:

    I guess it is the proverbial slow news day. I really dislike it when C&H portrays themselves as club stooges like this. They are better than that. It always seems to be Sean’s articles, too. No doubt he’s not doing it for free.

  • Stan The Madeira Cake Man says:

    You can always go talk about the referendum on Wetpants lads lol

    • Stinger says:

      Or we could always share our opinions on here even if it does not toe the clubs official line.

      The article and the fact there is a poll is one of the most embarrassing things I have seen on any football site for an awful long time.

      • Slice of Lemon Drizzle Cake says:

        Lighten up Sting,its just a bloody poll.Take part or ignore it.Who gives a **** 😀

  • Antman says:

    Personally I am quite interested to see the result because im pretty sure most fans will buy what is the best deal for them.I dont blame them either.

    • niall_mcdonald says:

      £10 saved is an extra £10 in my pocket and it’s better in there than the Club’s

  • jaybs says:

    Business is Business! everything I buy from CD, DVD to Clothing I look for the Best Price.

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