Refreshes the parts of stadia other beers cannot reach

beerWest Ham has announced a five-year partnership with dutch brewer HEINEKEN.The long-term deal will see HEINEKEN become the Club’s official beer and cider partner at the London Stadium on Queen Elizabeth Olympic Park until 2021.In addition to Heineken, supporters can enjoy some other beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. Draft and bottles will be available throughout the Hammers’  new home on the concourses.

RealAleWest Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. You need only look at HEINEKEN’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too. HEINEKEN boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”
Yesterday, West Ham also announced two real ales would be available named Iron Ale and Boleyn Bitter.
The London Stadium website lists 20+ bars kiosks serving a range of alcoholic beverages including Real ale, wines, cider and premium beer. 12+ Real ales bars around concourse serving traditional ales sourced by our brewery. Grill kiosks serving burgers, chicken wraps and award winning Wicks Manor sausages along with beers, soft/hot drinks. Street food kiosks serving Stir-fry’s, burritos and carved meat sandwiches along with beers, soft/hot drinks. All kiosks inside the stadium accept debit/credit cards along with Apple pay.
However, the drinking will have to wait for now as tomorrow is a dry run in more ways than one, UEFA forbid alcohol to be sold before during or afternoon Europa League matches.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called A Blogger on a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter


  • cheddars says:

    after 15 years i just got use to carlsberg probably….

  • Eddie says:

    That’s a decent range of booze & the real ale will keep the CAMRA sippers happy,unless it stinks.Then it will go on to their hitlist 🙂

  • johnboy says:

    Wots the price ? Should we sit down ! Lol.

  • Bob says:

    It will do for me fellas.I only want to wet my whistle not think im at a beer festival ha ha.
    I bet it will be expensive though!

  • Sams P45 says:

    Feck it if it has alcohol in it it will do for me haha 😀

  • mooro66uk says:

    How much Heineken has Karen drunk in her life? It’s a ****e beer. Whats wrong with Carlsberg or didn’t they offer enough ?

  • RickHammer says:

    If it’s wet & cold it is fine by me.I don’t usually drink Heineken but who cares when it’s for an hour or two at the footie.I will only top up at the OS anyway.I will do my proper drinking in the pub beforehand 🙂

  • Boleyn Boy says:

    Why is heineken in upper case throughout this post – are C&H on commish? Either way it’s a rank concoction, I’d rather drink camel ****.

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