West Ham have ended their pursuit of Sevilla striker Youssef En-Nesyri, according to a report by talkSPORT.
The Hammers had a £22.5 million bid plus £4.5m add-ons for the forward rejected last week, with Sevilla upping their demands to £35m.
But David Moyes want to avoid making the same mistake they made with Sebastien Haller and will not pay over the odds for their next frontman.
He is also mindful not to repeat his choice of Jordon Hugill who is struggling at Championship club Norwich after a £3m move.
Moyes is likely to be ultra-cautious in his approach to signing a new forward and will take no chances.
I just don’t get fans who criticise Moyes for not making signings, why is it taking so long, why have we not signed someone. I completely agree with Moyes’s approach, only buy players who will improve the team, dont buy for the sake of it as it will just end up a disaster both from a playing and financial perspective. I trust him and if we cannot sign a player that will benefit us then perhaps bring a player in on loan to cover the position. 100% agree with the manager’s approach in terms of transfers – another great example, he is looking for players that are hungry, right attitude and suit our system. I always said he would make a great director of football.