Stadium naming rights tug of war


Stadium naming rights tug of war

A London Stadium naming rights tug of war appears to have started between  the German financial services provider, Allianz, and the American-based ticketing firm Stage Front. The hunt to find the right came has been going on for years but according to the London Evening Standard a decision may be imminent.

Many companies are believed to have been in talks but as first reported by SportBusiness the German and American firms now seem to have the field to themselves. Owen by E20 Stadium LLP, the Standard is also claiming that West Ham will also be well involved in a possible deal.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

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