London Stadium owners E20 are closer to concluding a naming rights partner but nothing has been confirmed or signed at this stage ClaretandHugh have been told. West Ham have the rights of final approval but not the negotiation.
Spurs, Chelsea and E20 are all chasing the same potential sponsors to get the best deal for their respective new stadium. A deal with Indian firm Mahindra, said to worth £4.5m per year for 20 years collapsed last year forcing the public sector owners to go out to market again. Spurs have been linked to Taxi firm Uber while the London Stadium have been linked to a rumoured naming rights deal with Red Bull.
Spurs chairman Daniel Levy believes the new White Hart Lane can command up to £400m over 20 years for the stadium naming rights but others believe he is in cloud cuckoo land trying to land a sponsorship deal of that size. The richest Stadium deals in the world are in the US with Met life paying $400m over 25 years for the naming rights of the arena of the New York Jet and Giants.
The London Stadium Owners E20 will be looking for a deal worth £4m-£6m per year in a twenty year deal to rename the former Olympic Stadium. West Ham will share fifty per cent of the naming rights when the annual sum exceeds £4m per annum. A high end £6m per year deal would return £1m per year to West Ham which would be deducted from their annual rent.
Chelsea, Spurs and E20 are said to be courting companies in China and the Middle East in an attempt to get the best investment.
Perhaps we should ask ethihad seeing as how well citeh do at our place 🙂