David Sullivan’s new buying policy this summer – a decision taken in harness with his deputy chairman Karren Brady – is paying off in a big way.
The arrival of Slaven Bilic has of course been a massive factor but the overhaul of the squad and ‘a new approach’ may be the single biggest factor behind the change of fortune.
Value for money is always at the top of his business agenda – an approach adopted when making his current move and successful ”Rise of the Krays’ which was made on a shoestring budge and the sequel – Fall of the Krays – set for an Easter release.
The chairman is on the record as claiming he didn’t believe he had always seen VFM at the club and it was that which led him to bring in brought in his own adviser Tony Henry – a recruitment director responsible solely to him.
It was strongly suggested that this had not gone down well with the previous manager but Sullivan pushed on regardless. It may have been the beginning of the end for the former managerial regime.
Sullivan explained however that he was simply broadening the opinion base telling the Mirror: “I wanted a new pair of eyes – input from someone else. Another pair of eyes. Another opinion.”
Sullivan has always claimed that were Dimi Payet to be five years younger he would be worth around £30 million and is thrilled with the player’s impact adding: “He has been brilliant. He’s given us a lot.
And he told ClaretandHugh: “We are scoring goals and have come back to the West Ham Way and it’s exciting for everybody associated with the club.”