The reason behind David Moyes’ lowkey West Ham sendoff

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What a difference a year can make in football. It wasn’t long ago that David Moyes was dancing around the dressing room at the Eden Arena in Prague to the Proclaimers I’m Gonna Be (500 Miles) after winning the UEFA Conference League (UECL).

Almost 12 months on from those jubilant scenes, Moyes walked sombrely around the London Stadium to the same song as he waved goodbye to the club’s supporters.

The entire farewell lasted about six minutes before Moyes walked down the tunnel for the last time at the London Stadium. The music quickly stopped thereafter and fans tricked out onto the streets of Stratford.

It was a lowkey sendoff for a man who became only the third manager in West Ham’s history of almost 130 years to deliver a major trophy. It all begs the question, why?

West Ham faithful honour Moyes

It’s important to stress that the reaction from the West Ham faithful who remained in the ground to bid farewell to Moyes after the Hammers beat Luton was moving.

Indeed, there was a genuine sense of appreciation from supporters who lifted banners thanking Moyes for his efforts. Furthermore, it was evident that the outpouring of support made Moyes emotional.

In short, even if there were groans from a section of the fanbase at Moyes’ cautious tactics towards the end of his time at the London Stadium, a warm relationship still exists between the manager and fans. The same can’t be said of the board however who did not put preparations in place to pay homage to Moyes’ success.

Did Moyes deserve more loyalty after consistently delivering lucrative bonuses?

For instance, it’s not uncommon to see a manager given the floor at the end of his final home game to address the crowd. Similarly, we often see some kind of presentation take place between the powers that be and the manager as a public display of appreciation.

Given the lack of any meaningful departing gesture, at least in public, it’s clear that the relationship between Moyes and the board has deteriorated.

It’s particularly hard to fathom that it has happened this quickly seeing as Moyes has earned the club significant bonuses by consistently qualifying for Europe.

In general, being awarded bonuses often generates a sense of lasting goodwill. For example, just think how you would react to performance bonuses in the workplace, upgrade bonuses from your package holiday provider, or even types of online casino bonuses like no-deposit bonuses and matched deposit bonuses when opening an account.

Whatever it might be, the wider point is that such incentives play a crucial role in maintaining positive relationships and morale. To that end, Moyes leading the Hammers to UECL glory 12 months ago generated £38 million in bonus funds for the club.

You would have imagined that this figure would have still been fresh in the minds of the board and owners and earned Moyes a great deal of credit or at the very least, a fitting goodbye.

One last parting shot

It appears that Moyes’ strained relationship with West Ham’s technical director Tim Steidten put paid to any grand send-off. Perhaps understandably, Moyes took exception to Steidten interviewing candidates for the manager’s role while the Scot was still in post.

As a result, Moyes barred Steidten from the changing room at the London Stadium and the club’s training ground during his final few weeks in charge. It was a move that turned the board against Moyes and ultimately alienated him from the club’s decision-makers.

To some degree, you can understand why West Ham’s board decided to back their technical director in this dispute as they see Steidten as part of a long-term plan while Moyes’ tenure is over. Essentially, there was only ever going to be one winner in this power struggle and this was why Moyes cut an isolated figure on the pitch during his farewell.

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