Watch this video and realise PERHAPS just how worried the Hammers big wigs may be about the the threat to season ticket sales this summer!

And this brazen publicity exercise comes soon after co-chairman David Sullivan’s decision to have a pop at the team and manager during the annual awards dinner.

Members of the first team squad – including Carlton Cole, James Collins and Guy Demel are among those seen making surprise phone calls to one of two fans who have already been separated from their hard earned for a season ticket.

The players  joined office staff in calling supporters to personally thank them for their loyalty ahead of the new campaign.

Perhaps though the most notable remarks come from James Collins who – despite Mark Noble disagreeing with the co chairman’s assessment of their season – agreed in this clip that it certainly hadn’t been the best.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon