West Ham United announces BoyleSports as new shirt sponsor
West Ham United have released their kit for the 2025/26 season, with new sponsor BoyleSports replacing Betway on the front of the shirt.
The partnership sees BoyleSports become the Hammers’ shirt sponsor for one season. While there is a longer-term agreement in place, the front-of-shirt branding is limited to the upcoming campaign due to the Premier League’s impending ban on gambling sponsors from the 2026/27 season.
White shorts for West Ham’s new home kit
As for the kit itself? Unsurprisingly, it’s claret and blue—well, sort of. It’s mostly claret, with very little blue to be seen. Perhaps that will feature more prominently on the away or third kits.
With Umbro’s deal also drawing to a close, it’s fair to assume next season’s kit might look vastly different. But for now, fans can expect a predominantly claret shirt, paired with white shorts and white socks.
The price? Not cheap. An adult replica shirt will set you back a whopping £75. Want a name and number on the back? That’ll cost you an extra £15 from the official club store.
West Ham shirt with £15 personalised lettering & numbers
All we need now is for West Ham to actually announce a new signing—someone who can hold the new shirt aloft for that grand unveiling moment.
I don’t mind it, looks clean.
If the sleeves had been blue, the kit wouldn’t be too bad. I think Umbro are getting their revenge for being dumped!
Who on earth at West Ham thought that shirt design was a good idea and signed it off? Have they no awareness of our history and culture? It’s dreadful. Mind boggling 🤷♂️.
Another Burnley kit then!!
Graham Potter’s Claret Army. I can hear it now. Very disappointing that we have the pariah of a betting company as our sponsor again. Only saving grace is that the name does not include the letters BET. Really hope that West Ham have dispensed with the services of the chap that ‘brokered’ this deal. Inhumane decision to continue advocacy of the pleasures of gambling. When will we ever learn?
COYI
LoL, the official shirt launch photoshoot looks like it was done with someone’s phone and posted to the website lol. Not the most inspired shirt. Perhaps the away shirt will offer a path to redemption….
Absolutely dreadful 😫
When you think things couldn’t get any worse this version of a home shirt is an abomination, Umbro can be relied upon to trash decades of culture, history and tradition. It’s going to be a long and excruciating season!
Another boring kit from Umbro the club colours are Claret & BLUE it’s hard to notice any amount of blue. Let’s hope NB produce something more adventurous going forward
Not a very West Ham shirt – not enough blue. Not an interesting design
Very poor kit the fuck leaked one from last week was better and that was tom tit
Maybe that’s what West Ham have been waiting for? 😄