The co chairman has again taken a hammering on Twitter following the Aston Villa defeat with some supporters claiming they are not giving their all and instead are protecting themselves against being booked.
With a Europa spot place in prospect the suggestion is that the payers are ensuring they receive no yellow or red cards although Alex Song received a caution at the weekend against Villa.
With third placed FPL outfit Everton arriving at Everton on Saturday the accusations take on a certain significance but Gold was having none of it.
He immediately made his position crystal clear declaring: ” “Our players would be devastated if they thought the fans believed they weren’t giving 100% dg.”