Coley comes out of contract on June 30 and the Hammers are ready to let the striker leave with Pulis still interested in making a move.
The Hawthorns chief was deeply disappointed when the deal to sign the front man broke down in the winter window and despite having other targets remains ready to do a deal as Cole’s wage deal would be relatively low.
The Welshman has made it clear that Cole would offer his squad something they don’t already have and that he has a decent scoring record when he plays.
Cole would love to move to the midlands outfit and was devastated when the winter move broke down at the last moment.
A Hammers source said: “Coley has been a great servant to the club but nothing’s forever and he will be moving on this summer.”