Board need to learn from sponsorship errors
Currency speculation is an extremely risky business and can be compared to gambling. It is reminiscent to the boom and bust culture we saw in 2008 which created the global banking crisis which saw our once Icelandic owners go broke overnight.
Maybe West Ham should of learned their lesson from 2008 when package firm XL Holidays went bust leaving 87,000 British tourists are trapped abroad. At the time XL leisure group blamed rising fuel costs and the credit crunch but it was a disaster waiting to happen.
Hopefully the West Ham board will learn this time around by taking their time in choosing a new sponsor which has a sustainable business model rather than just sell to the highest bidder.
We need a sponsor that West Ham and their fans can be proud to partner, one who doesn’t damage West Ham brand or reputation in the future or make us a laughing stock once more.