The inform striker is valued at £15million by QPR and director of football Les Ferdinand is insisting they will accept nothing less than that.
Matt Jarvis has just one year left on his contract and would fetch close to £4m according to the Mirror.
A late bid by Queens Park Rangers to sign West Ham winger Matt Jarvis on loan fell through due to Premier League rules in the January transfer window. Charlie Austin scored 18 goals in a struggling QPR side last season.