Advice to the West Ham board

Poor results on the pitch for West Ham have led to an inevitable return of anti- board feelings and London Stadium discontent.

Much good work was done by the club last season to fix new stadium teething issues and atmosphere but a toxic atmosphere and a winter of discontent is once again returning.

The same can be said about the board with David Sullivan staying away from the press, Jack Sullivan not revealing information on social media and both Karren Brady and David Gold limiting their interaction with fans on Twitter.

In recent days since the appointment of David Moyes, David Sullivan has broken his silence and spoken to the Sun calling the change of management a gamble, David Gold has pleaded with West Ham fans to get behind the manager while Brady has been trolled online for her Apprentice tweets and Sun newspaper diaries.

Here is my advice to the board for what it is worth:

1. David Sullivan should refrain from giving interviews and speaking to the press for the remainder of the season.
2. David Gold should come off Twitter.
3. Karren Brady should give up her football diary in the Sun newspaper.
4. The board should publicly admit to fans that some statements about the Stadium move, reaching the next level and Champions League football were overly ambitious.
5. The board should let the manager do the talking and allow him to do his job without interference.
6.  Appoint a West Ham fan to the board as a non-executive director to champion supporters.